Users and business’ interest in Snapchat Geofilters has spiked in the last 6 months. This is a feature that has only fairly recently been introduced, but the results that businesses and brands are already reporting show that it’s something that you should learn about as soon as possible. Those who are becoming adept at using these filters are going to have a great competitive advantage. Early adopters will be able to get their name and their brand out there before it becomes too mainstream. Remember, that most Snapchat users love experimenting with filters – it’s all the rage. Even if your filter is branded, the chances are that if your filter is creative enough, you’ll have many people who will use it and thus get your company name promoted extensively.
How do Geofilters work?
If you’re familiar with normal Snapchat filters, you’ll find that Geofilters are very similar. They are used as a design overlay on a picture or video that you have taken on Snapchat. The coolest part about Snapchat Geofilters is that you can actually create your own very simply. This is when the excitement and the marketing possibilities really come into play. For example, if you have a pop-up store and you want to attract as much attention and direct as much traffic as possible to your store, you can create a custom Geofilter that will display in the area around your shop. There have been great results from companies that have done this, and many say that the results have exceeded their expectations.
Choose between personal and business Geofilters
When you’re an individual, you probably aren’t looking to have a logo or a brand image attached to your filter. Instead, using a Geofilter might be reserved for a special celebration or party that will be customized to the event and to the people who will be attending. A business Geofilter will be geared around increasing sales and awareness to promote a particular company and its brand. If you have yet to try this new marketing tool for your business, what are you waiting for?
